Free tool

Your logo in the inbox

BIMI shows your logo next to your emails in Gmail, Apple Mail and Yahoo. It relies on a DNS record, a strict DMARC policy, a logo in a special SVG format and, for Gmail and Apple only, a paid certificate (optional). We check each piece.

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The pieces, in order

  1. DMARC at quarantine or rejectThe longest step: every service that sends as you (newsletter, invoicing, forms) must pass SPF or DKIM first.
  2. A square SVG Tiny PS logoA simplified SVG with a title, no script and no external image, under 32 KB.
  3. The DNS recorddefault._bimi, with the logo address (and the certificate address, if you have one).
  4. A VMC or CMC certificate (optional)Paid, renewed every year: about US$650 to 1,500 a year (2026). Only Gmail and Apple Mail require it. The VMC also requires a registered trademark; the CMC, a logo used publicly for a year.

Questions

How long before the logo shows?

From a few days to a few weeks after everything is in place: each mailbox provider refreshes on its own schedule.

Is it worth it for a small organization?

The logo builds trust and makes phishing in your name easier to spot. The real benefit comes from the strict DMARC policy it requires.

Frequently asked questions

How do I get my logo to show in Gmail?

BIMI shows your logo next to your emails. Enter your sending domain: the tool checks each piece, namely the DNS record, the DMARC policy, the SVG logo and the certificate, and tells you what is missing.

What does BIMI require?

DMARC at quarantine or reject, a square SVG Tiny PS logo under 32 KB and a default._bimi DNS record. A paid VMC or CMC certificate is optional, except that Gmail and Apple Mail require it.

How long before the logo shows?

From a few days to a few weeks once everything is in place. Each mailbox provider refreshes on its own schedule, so the logo does not appear everywhere at the same time.