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Your site as a bot sees it
No colours, no layout, no animation: search engines and AI tools mostly read the raw text of your page, in the order of the code. Here is that text, and what bots cannot see.
Why the raw text matters
Your visitors see a design; bots read a document. Google, Bing, ChatGPT, Claude or Perplexity understand your page through its text, its headings, its links and the alt text of its images. What looks obvious on screen (a price in a picture, a phone number in a banner image, a menu built by JavaScript) may simply not exist for them.
01
Text in the HTML
The server should send the text itself, not just a script that builds it later. It is the case with WordPress, Drupal and most classic sites.
02
Headings that tell the story
Read only the lines starting with #: do they summarise the page? That is roughly what a bot retains first.
03
Words in images
Text inside an image is invisible unless the alt text repeats it. Write important information as real text.
AI bots: block them or not?
There is no universal answer. Blocking training bots (GPTBot, ClaudeBot, Google-Extended, CCBot) keeps your texts out of future models; blocking search bots (OAI-SearchBot, Claude-SearchBot, PerplexityBot) also removes you from the answers those tools give, links included. Many organisations allow search and block training. It is done in robots.txt, with one User-agent group per bot.
