Free tool
Organization card for Google
Tell search engines, in their own language, who you are: official name, logo, address, hours, social profiles. Fill in the form, copy the code, paste it on your home page.
Everything happens in your browser: nothing you type is sent to our server. Your draft is kept in this browser only, until you clear it.
Your code
Updated as you type. Paste it as is into your site's home page.
Checks
What is it for?
Structured data is a short block of code, invisible to visitors, that describes your organization in a vocabulary shared by Google, Bing and others (schema.org).
Search engines already guess a lot from your pages. This block removes the guesswork: exact name, official logo, address, phone, opening hours, and which social profiles really belong to you. It can help Google show your logo, link your profiles together and fill in a knowledge panel — but nothing is guaranteed: Google decides what it shows, and when.
Which fields matter
name · url · logo
The essentials
Your usual name, your home page and a logo hosted on your site.
The logo must be at least 112 × 112 px, on a plain or transparent background.
address · telephone
For a local business
A shop, clinic or office open to the public should give its full address and phone number, exactly as on its Google Business Profile.
The same details everywhere build trust.
sameAs
Your official profiles
Facebook, Instagram, LinkedIn, Wikipedia: the list tells Google these accounts are you, not a namesake.
Only list active pages you control.
Where to paste it in WordPress
- Check your SEO plugin firstYoast SEO, Rank Math and SEOPress already generate an organization card (Settings › Site representation, or Knowledge Graph). If you use one, fill in its fields instead, or turn its card off: two different cards for the same organization send mixed signals.
- Otherwise, a Custom HTML blockWith a block theme: Appearance › Editor › Patterns › Footer (or Templates › Front page), add a “Custom HTML” block and paste the code. It is invisible on the page.
- Or a snippet in the <head>A plugin such as WPCode can insert it in the header of the home page only. One page is enough: the home page.
- TestRun your home page through the Rich Results Test and the schema.org validator (links above). Then be patient: Google may take several weeks to take it into account.
Registered charity number
Schema.org has no Canadian charity status (its non-profit categories are American, British and Dutch). We therefore put your CRA number in two neutral places: taxID (the organization's tax identifier) and identifier, labelled “CRA charity registration number”. This makes the information machine-readable; Google does not currently display it in search results.
Common mistakes
Details that differ
Different phone or address on the site, in the code and on your Google Business Profile.
Use the same wording everywhere.
A logo hosted elsewhere
A link to an image on Facebook or in a Google Drive expires or is blocked.
Upload it to your own site (Media library) and copy its address.
Stale hours
The code does not update itself when your hours change.
Come back here (your draft is kept), edit, paste again.
